BROOKE ECHARTE

BROOKE ECHARTE

Turning startup ideas into brands people remember.

ABOUT ME.

I'm Brooke, a brand marketing consultant based in Brooklyn. Over the past ten years I've helped founder-led brands build, establish, and grow across brand strategy, creative direction, retail expansion, and go-to-market. I've worked alongside small scrappy teams and large established ones, with zero ego about whose name is on the deck. My reputation is simple: I get it done, with a smile.

10+

Years of experience

4+

Founder-led brands

75+

New retail locations launched

25+

Activations led

Services.

SERVICES.

SERVICES.

1.

Brand Strategy

Positioning

Brand architecture

Go-to-market strategy

2.

Creative Direction

Brand storytelling

UGC content

Content production

3.

Social & Influencer

Social media strategy

Influencer partnerships

Content strategy

4.

Campaign Management

Campaign execution

Project management

Cross-team coordination

5.

Fractional CMO

Marketing leadership

Agency direction

Launch planning

Experience.

Fractional CMO

SIGN Premium Hydration

2023–2026

Marketing Director

BIGFACE Brand

2023–2025

Marketing Lead

Blank Street

2021–2023

Brand Experience Manager

Alo Yoga

2016–2021